Amazon Prime Day 2026 is now underway and runs through June 26, giving Prime members four days to shop discounts across more than 35 product categories. The annual sale dates back to July 15, 2015, when Amazon launched Prime Day to celebrate its 20th anniversary and reward Prime members.
Deals are live across categories, including electronics, home goods, kitchen essentials and everyday household items. Amazon is expected to continue adding new offers and limited-time promotions throughout the event, with some discounts available for a limited time or while supplies last.