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The Economic Times
The Economic Times
Business

When engineering productivity becomes a business priority: What the Atlassian-ET conversation reveals

Enterprise technology decisions are no longer limited to choosing a new platform or upgrading an existing system. CIOs and CTOs are increasingly being asked a broader question: how can technology help teams work faster, reduce friction, and create measurable business value?

That shift creates a different kind of opportunity through Partner With Us . The Economic Times can give technology brands a platform to engage decision-makers around the business problems behind technology adoption. This becomes particularly relevant when a brand such as Atlassian operates at the intersection of enterprise software, engineering productivity, AI, and digital transformation.

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