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The Guardian - UK
The Guardian - UK
World
Esther Addley

When brand meets blood: inside the business of being a Beckham

The Beckham family pose on the red carpet with a tear in the image splitting Brooklyn and his wife from his parents
When it comes to managing their image, the Beckhams have built a half-billion pound fortune on not making many mistakes. Composite: Guardian Design/WireImage

On a personal level, it’s all extremely sad. A once close family ripped apart by feuding and bitterness. A much-loved son blocking all contact with his parents and siblings.

From another perspective, however, for those who have followed the movements of David and Victoria Beckham in their 30 years in the (carefully curated) spotlight, the public falling out this week of Britain’s alternative royal family has been a car crash from which it is hard to look away.

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