WhatsApp continued to be a key communication tool in 2024, particularly for U.S.-based Latinos, who use the platform for connecting with family, sharing information, and even navigating disinformation. Meta reported that the app reached 3.2 billion monthly active users worldwide by late 2024, including 100 million in the United States.
Among U.S. Latinos, WhatsApp use remains particularly strong. Pew Research Center found that 54% of Latino adults used the app as of January 2024, up from 46% in 2021. Among Latino teens, 29% regularly used WhatsApp. Additionally, data from Equis Research showed that 12% of Latinos across 12 states relied on the app for news.
