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The Economic Times
The Economic Times
Business
Sneha Kulkarni

WhatsApp Business pricing changes from October 1, 2026: Key points for India

WhatsApp Business users in India need to take note of a pricing change from October 1, 2026. Meta is bringing charges for service messages sent by businesses in response to customers. Service messages had not been charged since November 1, 2024. From October 1, businesses will have to factor the per-message cost into their WhatsApp communication expenses.

WhatsApp Business charges from October 1

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