If I told you that Netflix, Gucci, and the Royal Opera House had all found a new way to reach audiences, you probably wouldn’t expect it to be video games. Or, perhaps you would, given that games are the UK’s biggest entertainment industry, valued at over £7bn. So, what is it about video games that captivates brands and consumers?
Games transport players into a world that weaves its story through exploration and adventure. And, as immersive technology advances, video games naturally sit at the forefront of creative and cultural innovation.
