Let’s say you won the Mega Millions. You may go on an extravagant vacation, buy a sprawling home, or set up trust funds for family members—you know, something practical. But at a certain eye-watering tax bracket, these become been there, done that moves. The ultimate luxury may be one not necessarily seen, heard, or held—only smelled. For the ultra-rich, creating a one-of-a-kind fragrance has become an increasingly popular way to signal one’s wealth.
While you or I may scoff at spending a month’s rent on a luxury scent, that is but a fraction of what a bespoke perfume may cost. And for the promise of a scent that cannot be replicated, imitated, or duplicated, money, time, and resources is no object. There are many perfumers in the world who offer personalized services, but there are only a handful from fragrance houses with centuries of heritage.
