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AAP
AAP
Lifestyle
Liz Hobday

What would Banksy think? Big data steers mega art bucks

Fever Banksy Ben Green Entertainment Australia Melbourne Netflix
The Art of Banksy: Without Limits is one of live entertainment company Fever's latest offerings. (HANDOUT/FEVER)

Live entertainment company Fever has poured hundreds of millions of dollars into the notion big data can help decide what to do on date night.

Like much of what its platform offers, the application of data to leisure time is not a new idea (one of its event partners, Netflix, got there years earlier).

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