It's here! The day Swifties everywhere have been waiting for. Almost everyone is convinced that Reputation (Taylor's Version) is going to be announced at the American Music Awards. With Taylor's signature Easter eggs seemingly everywhere, we've even had a Reputation track teaser in The final episodes of The Handmaids Tale (above). Yes, I'm excited for the music but also seriously intrigued by how the album artwork will turn out. Taylor's Version album covers have so far been clever iterations of the artwork that came before, using styling and colour palettes to carefully create upgraded and updated pieces that retain strong links to the original.
I assume the Reputation artwork will be based on the same concept but from a branding perspective, how Taylor chooses to present this album's design is more fascinating than ever before. I think the clues for what we might see are hidden in these other redesigns – particularly 1989.
