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Alice Suffield & Mike Kelly

What we discovered when we compared Lurpak butter to Aldi, Lidl and Morrisons own brands

The Danish owned butter brand, Lurpak, has been on supermarket shelves for many years. However, it has recently made headlines for how expensive it has now become. Shoppers across the country have been left outraged to find 500g tubs selling for around £5, with one supermarket selling a 1kg tub for more than £9.

Faced with this, many households might be wondering if they should switch to a non-branded pack of butter to help reduce their food bills amid the cost of living crisis. So, how does Lurpak compare to the rest?

Alice Suffield, a reporter from WalesOnline, set out to find out by comparing the brand to versions purchased from the likes of Aldi, Lidl and Morrisons. Scroll down below to find out how Alice's taste test went.

Read more: Why does Lurpak now cost £7.25 for 750g tub in Sainsbury's? The brand gives an explanation why

Lurpak

Lurpak, the defending champion (WalesOnline)

Starting with her favourite, Alice said Lurpak has been a consistent staple in her fridge. In order to properly test each of these brands, she cut a quarter piece of toast, applied a healthy spread of butter and got tasting.

She added: "Of course, Lurpak didn't disappoint. Easy to spread, melted to perfection on the warm toast, and tasted as it has for years, satisfyingly savoury, tasting just as butter should.

"The price did not taste as good however, as at £3.65 it is the most expensive of our spreads, but it is to be expected from a household brand. The quality of the butter does match the price in my opinion, but what are the others like?"

Nordpak - Aldi

Aldi's Nordpak, one of the cheaper alternatives (WalesOnline)

Aldi has got itself in trouble in recent years for its imitations of brands, most notably of M&S's Colin the Caterpillar. And Nordpak also looks incredibly similar to its competitor, especially in terms of colour scheme.

Taste-wise, Alice said: "It tastes like butter, not quite as strong as Lurpak tastes, but that is not necessarily a bad thing. The savoury spread complimented the toast, rather than overpowering it, something I wouldn't have noticed about Lurpak if I hadn't tasted it first."

She added: "It was, however, the hardest to spread out of all the butters, with the knife dragging on the bread. This did leave me with quite a thick glob of butter, but as it melted, this issue was easily rectified."

The price was much more reasonable, costing £1.99 for a 500g tub. When compared to the brand, it seems a sensible swap to make, with a saving of over £1.50.

Danpak - Lidl

Lidl's Danpak was the cheapest of the bunch (WalesOnline)

When testing out Lidl's offering, Alice admitted she has rarely shopped in Lidl, adding: "As a student we had an Aldi or a Morrisons to shop at - so I had no clue what to expect from Aldi's main competitor."

This butter however was the cheapest of the lot, coming in at £1.89, and similarly to Aldi's Nordpak, Danpak looks very similar to the original brand.

"Sadly for me, the taste was unremarkable, you could tell it was butter, but it didn't have the same stand-out savoury flavour that the two previous butters did." Alice said. "Whilst it did spread and melt with ease, I would rather pay the extra 10p for Aldi's Nordpak."

Spreadable - Morrisons

Morrison's own brand Spreadable (WalesOnline)

When taking on Morrisons' 'Spreadable', Alice commented on it's uncanny resemblance to Lurpak's packaging. She said: "I mentioned earlier that I struggled to spot spreadable, as like our other butters, it looks very similar."

In terms of taste, Alice said: "Of the three, this one was the sweetest. The rest specified that they were slightly salted, so that explains why it tasted as sweet as it did in comparison. It still tasted like butter however, and it spread and melted like a dream."

At £2.20 for 500g, it is the second most expensive, but still more than £1 cheaper than Lurpak.

The verdict

Alice said the choice was an easy one, with her top contender being Nordpak. She added: "This is easy for me, I would swap to Nordpak in a heartbeat. Nordpak almost exactly matches the quality provided by the leading brand with a smaller price tag too."

An exact saving of £1.66 is not to be sniffed at.

She continued: "Whilst Lidl's Danpak was the cheapest, the flavour of Nordpak was superior, and whilst Morrison's Spreadable was nice, at 21p more, it makes sense to buy from Aldi."

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