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The Independent UK

National

Mae Anderson

What to know about Twitter's new CEO Linda Yaccarino

Linda Yaccarino Twitter Inc. Elon Musk NBCUniversal

Copyright 2022 The Associated Press. All rights reserved

Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO had been running since he bought it last fall.

Musk announced Friday that he's hiring Linda Yaccarino to be the new CEO of San Francisco-based Twitter, which is now called X Corp. He said Yaccarino's role will be focused mainly on running the company's business operations, leaving him to focus on product design and new technology.

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