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The Independent UK
The Independent UK
National
Haven Daley

What to know about the Japanese-style scalp massages catching on in the US

Be Well Head Spas - (Copyright 2026 The Associated Press. All rights reserved)

Getting a scalp or face massage is often a relaxing highlight of getting a haircut or a facial. Now, head spas are popping up across the country offering deep cranial and facial relaxation.

“Typically, when you go get a massage, the focus is always like your back, and I always wish there was more on my head, on my face especially, on my neck,” says Karena Kong, a frequent customer of Nen Head Spa in San Francisco. “When I saw that they give 90 minutes of just head, face, shoulder massage, I felt like it’s a great way to just focus on the areas that I love.”

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