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International Business Times UK
International Business Times UK
Rohit David

What To Expect From The US-China TikTok Deal: Who Will Be The New Owners And Will It Affect Influencer Algorithm?

TikTok’s US sale finalised on 26 September 2025; Oracle, Murdochs join new ownership. (Credit: Mart Production : Pexels)

On 23 September 2025, the White House unveiled details of a landmark US-China TikTok deal, designed to avert a nationwide ban of the social media app. This agreement stems from a 2024 law that required ByteDance, TikTok's China-based parent company, to divest its US operations. The law was upheld by the US Supreme Court on 17 January 2025.

President Donald Trump, following talks with China's President Xi Jinping, will sign off on the agreement on 26 September 2025. Control will shift to a consortium of American investors including Oracle's Larry Ellison and potentially Rupert and Lachlan Murdoch, amid growing concerns over data security and content moderation.

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