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Janina Steinmetz, Professor in Marketing, Bayes Business School, City St George's, University of London

What to do if you fail at your new year resolution

Krakenimages.com/Shutterstock

Every year, many of us bravely announce our resolutions for the new year. A glass of champagne on New Year’s Eve might add to our confidence in our ability to do better in the coming year and save more, spend less, eat better, work out more, or binge-watch less.

But most of our resolutions fail. Even within the first weeks after New Year’s Eve, the majority of people have given up on them. Yet, not all tales of failure are the same, because the way you talk about the failure matters for your own motivation and other people’s confidence in your ability to try again.

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