Of the many weird, cringeworthy, or confusing ads to run in the Super Bowl on Sunday, one stood out as especially eyeroll-inducing: a footwashing ad from the "He Gets Us" campaign. The commercial flashed a series of images of people washing another person's feet, with most offering an attention-grabbing role reversal of oppressor and oppressed: A cop washing a young Black man's feet, a white woman serving a migrant, and, for the one that made me guffaw the loudest, an anti-abortion protester kneeling before a presumed patient of a family planning clinic. "Jesus didn't teach hate," reads the tagline as an INXS cover plays. "He washed feet."
Jesus washed the feet of friends and enemies. No ego or hate. He humbly loved his neighbors. How can we do the same? pic.twitter.com/kXift42ZG9
— HeGetsUs (@HeGetsUs) February 11, 2024
