The Swiss take their watches very seriously. Strolling around Geneva, Switzerland's watch-making capital, there are Rolex, Patek Phillippe, and Tag Heuer stores on nearly every block, usually with a little gathering of people standing behind velvet ropes waiting to get in... like a club.
A very expensive club. These watches (or time pieces, as everyone in the industry calls them) traditionally appealed to older, wealthy collectors--connoisseur types who were willing to drop thousands of dollars on a watch.
