Lego has launched a five-set collection built around Olivia Rodrigo; the first time the company has dedicated multiple sets to a single musician. The range, launching globally on 1 August, includes a vinyl display, a guitar-shaped storage case, a concert moon scene, a dual acoustic-and-electric guitar build, and a personalised entry into Lego's Botanicals range.
On the surface, this looks like a straightforward licensing deal. A pop star with a huge fanbase. A toy brand wanting in on it. A release timed to a summer tour. So what's so special about this collab that it merits attention from Creative Bloq?
