Fanta belongs to Coca-Cola, an enormous multinational company with an advertising budget that dwarfs some countries' GDPs. But despite all that cash, it still occasionally drops a clanger, and the latest campaign from Fanta is causing some bemusement.
The brand has decided that the act of drinking Fanta while consuming a snack deserves its own word in the dictionary in India. It wants people in India to call this Fnacking. It's not going to make our pick of the best print adverts.
