This week, supermarket giant Tesco announced it would cut the value of its Clubcard rewards scheme. The UK's biggest supermarket said its Clubcard points will be worth twice their value rather than three times as they are now when customers cash them in from June 14 this year.
The move has provoked anger from customers, with many describing it as "disappointing" and pointing out it came as the cost-of-living crisis was already placing pressure on household budgets. By 2021, it was reported that the scheme had 20 million users in the UK alone.
The scheme enables shoppers to collect points for money spent at Tesco and exchange them for vouchers which can be used in store or for excursions such as restaurant meals and day trips. In an email to current Clubcard members, Tesco’s chief customer officer Alessandra Bellini said the move would "make sure we can continue to provide you with a wide range of exciting rewards, whilst keeping our product prices low".
