In February, the UCI asked for some advice on how to improve the way it runs professional cycling – and now they’re getting it, with no sugar coating
Two months ago, cycling's governing body, the UCI, opened up to the biking industry and asked for help, essentially admitting that the sport of professional cycling was not performing as it should in terms of securing mainstream media coverage and reliable revenues for its athletes, and launching a consultation period calling in ideas for how that sorry situation could be rectified.
