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The Guardian - AU
The Guardian - AU
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Rebecca Shaw

What straight men need to learn from Eric André and Emily Ratajkowski

Eric Andre and Emily Ratajkowski
Eric André and Emily Ratajkowski. ‘Women just need you to not be threatened by their success, to be fun, and to treat them nicely, or even just normally.’ Photograph: Michael Simon/Rex/Shutterstock

Valentine’s Day was earlier this week and while I don’t personally observe Valentine’s Day, I do appreciate that it usually provides a few morsels of tasty gossip. We get to see defiant social media posts about being newly single, sweet posts about new sparks and of course – people soft and hard launching new relationships.

Often Instagram related, “soft launching” a new relationship means that you post a picture that shows you’re with a new someone, but with no identifying features. It’s a photo of two wine glasses and someone else’s arm in the frame. It’s a blurry, dark photo taken in bed, as if you’ve started dating someone who is also in witness protection. A “hard launch” is explicit. It’s the couple kissing, or a full-face photo (tagged) and some love heart emojis. Or perhaps a water emoji. There’s no room for doubt.

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