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Wales Online
Wales Online
Entertainment
Charlotte Smith

What Shein shoppers can expect from new pop-up stores coming to UK this year

Shein fans have been overjoyed after news emerged this week that the popular fashion brand will be launching several pop-up stores across the UK this year. The online retailer has become well-known for its super-cheap prices and extensive range of clothing, homeware, accessories and even pet supplies.

Shein grew to become the world's largest fashion retailer as of 2022, with millions of fans from across the world. The company has also seen plenty of success from launching various fashion campaigns, collaborating with social media influencers and rolling out pop-up stores around the likes of US, the Middle East and Europe.

In a bid to pursue its "physical retail strategy", bosses have decided to open 30 more pop-up stores during the second half of this year - including in the UK. After being approached for comment, a Shein spokesperson told us: "SHEIN will host a total of 30 pop-ups across EMEA in 2023.

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