I'm currently at D&AD Festival in London, which is full of inspirational speakers talking about their work. There's a tendency at these things to come out thinking that everything in the creative world is smooth and that the creative process is just one seamless flow from brief to solution.
Except it's not. Even the best rebrands and best adverts ever made were not made without error. "Behind these brilliant shiny products are messy stories," says Matt Baxter of Baxter & Bailey in a talk called The Design Laundry, where together with his co-founder Dom Bailey, they lift the lid on the mistakes behind the briefs (pun intended).
