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International Business Times UK
International Business Times UK
Business
Rohit David

What's the Shocking Strategy Behind Ford's Massive Mustang Investment?

Ford Mustang 2026 (Credit: Gallery photo from Ford.com)

Ford's legendary Mustang faces its biggest transformation yet in 2025, as CEO Jim Farley doubles down on a bold expansion that defies purist expectations, blending hybrid innovation with diverse body styles to conquer global markets.

Despite a 14.2% sales dip to 23,551 units in the US first half of 2025, the pony car's worldwide dominance—more units sold abroad than at home—fuels a strategy to evolve beyond the traditional coupe.

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