What’s the secret to good video game box art? I think it can be boiled down into a few key ingredients: memorability, readability and beauty. Naturally video games have an innate emotional factor too; can you really dissasociate a love of a game from its box art?
It almost goes without saying that a good cover should stand out. If you want someone to pick up your game in a shop – or more likely these days, click on your game in an online store – then it has to look a little bit different to everything else. So it has to be novel, but that’s not enough – you need people to remember it weeks or months later, the gap between, say, a game’s announcement and the time it finally goes on sale.
