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Kiplinger
Kiplinger
Business
Joey Solitro

What's the Most Popular Investment? These Investors Might Be Missing Out

A stack of hundred-dollar bills sits on a silver platter.

Retail investors are heavily invested in financial services, technology and energy stocks, but the most popular investment, according to a recent survey, can be a missed opportunity. 

The asset the most American retail investors hold onto is cash, according to a survey of 10,000 retail investors released recently by eToro. About 76% of American retail investors hold cash assets, well ahead of the 49% of respondents holding domestically listed stocks and nearly double the 40% of respondents holding domestic bonds.

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