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Brian P. McCullough, Associate Professor of Sport Management and Director, Center for Sport Management and Education and the Laboratory for Sustainability in Sport, Texas A&M University

What's the carbon footprint of March Madness?

March madness NCAA Basketball
The environmental cost of that ticket is high. AP Photo/Butch Dill
CC BY-ND

March Madness means 68 teams vying to become champion, Cinderella runs for a few underdogs and big business for the NCAA, which earns 85% of its annual operating budget during the men’s basketball tournament.

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