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Al Jazeera
Al Jazeera
Lifestyle
Lucy Papachristou

What’s in a name? Russians in New York adapt amid Ukraine war

A week after Russia invaded Ukraine, the sign outside this deli in New York City was changed from 'Taste of Russia' to 'International Food' [Youcef Oussama Bounab/Al Jazeera]

Brighton Beach, New York, US – Soon after Russia invaded Ukraine last month, a popular deli in the New York neighbourhood of Brighton Beach, home to a large ex-Soviet diaspora, opted to remove its plastic “Taste of Russia” sign.

“We felt, living in the Russian-speaking community, that it was the right thing to do,” co-owner Bobby Rakhman, who was born in Odesa, Ukraine, told Al Jazeera, standing next to employees with blue-and-yellow ribbons pinned to their uniforms.

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