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The Conversation
The Conversation
David Sidhu, Assistant Professor, Department of Psychology, Carleton University

What’s in a name? How the sound of names can bias hiring decisions

Imagine you’re hiring someone for a job that requires a very kind, agreeable and co-operative person. You have two candidates and all you know about them are their names: Renee and Greta. Who do you think would be a better fit?

If you are like the people in our recent study on hiring judgments, you probably chose Renee. We found that smoother-sounding names like Renee were preferred to harsher-sounding names like Greta for certain kinds of jobs.

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