Orange Bikes are one of the recognizable and iconic brands of UK and global mountain biking, with a fiercely independent and innovative stance that’s kept them at the cutting edge for 35 years. So why is such an iconic brand now in administration? Is it just the squeeze on the industry as a whole that’s left them out of juice? Will their distinctive folded metal frames ride again, or have they folded for good? Is patriotism no longer enough to keep the Patriot being produced in Halifax, or has someone taken the pith? Long term Orange fan Guy Kesteven looks into the different segments of the story to see what the future might hold for them and others.
