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Salon
Salon
Politics
Paul Rosenberg

What's behind Elon's Twitter disaster?

New Twitter owner Elon Musk is seen surrounded by Twitter logos (STR/NurPhoto via Getty Images)

As was widely predicted, there's been a great deal of chaos since Elon Musk purchased Twitter: Advertisers fleeing, mass firings, hate speech spiking, a plague of fake accounts, even talk of bankruptcy. At this point it's easy to forget the early warning signal when Musk tweeted a link to a baseless anti-LGBTQ conspiracy theory about the Paul Pelosi attack from a known misinformation website that had once pushed a story that Hillary Clinton died on 9/11. But it was precisely the sort of telling, seemingly minor and idiosyncratic act that poets and playwrights since time immemorial have locked onto as character portents of destiny.

That came just a few news cycles after Musk assured advertisers that "Twitter obviously cannot become a free-for-fall hellscape, where anything can be said with no consequences," promising that "our platform must be warm and welcoming to all." Musk deleted the Pelosi link after it had already gotten more than 24,000 retweets and 86,000 likes — in other words, after the damage had already been done. Needless to say, there were no consequences for Musk, at least not right away. 

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