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The Guardian - UK
The Guardian - UK
Business
Zoe Wood, Rupert Jones and Hilary Osborne

What price loyalty? UK supermarket cards rated

Tesco Clubcard Nectar United Kingdom Sainsbury Co Asda Lidl Plus Mintel Marks Spencer
A basket of staple food items at a supermarket
More households are being drawn to loyalty discounts, with 76% of consumers now in a scheme, according to Mintel. Photograph: Bloomberg/Getty Images

Got washing to do? Would you rather pay £16 for Ariel washing pods or £8? Thirsty? How about £5 or nearly £8 for a dozen Diet Cokes. Hungry? £2.50 a pop for Pringles or £1.75?

The lower prices are among the current “top picks” for Tesco Clubcard holders – and it’s a similar story in other big supermarkets. With the cost of groceries rising, it no longer makes sense to shop without joining a loyalty scheme when it is on offer.

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