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The Conversation

Politics

W. Joseph Campbell, Professor Emeritus of Communication, American University School of Communication

What people say today about the first televised presidential debate, between Nixon and JFK, doesn’t match first reactions in 1960

Richard Nixon John F Kennedy John Kennedy Donald Trump Joe Biden Vice President Walter Lippmann White House

Sen. John Kennedy, left, and Vice President Richard Nixon prepare for the first televised presidential debate on Sept. 26, 1960. AP

The run-up to the Joe Biden-Donald Trump debate at the end of June 2024 has brought reminders about the first-ever televised presidential debate – and how Vice President Richard Nixon’s sweaty, haggard appearance that autumn night in 1960 opened a pathway to the White House for the tanned and telegenic Sen. John F. Kennedy.

That, at least, is conventional wisdom about the Kennedy-Nixon debate of Sept. 26, 1960: Image prevailed, rewarding Kennedy and punishing Nixon.

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