
The Christmas wish of many parents is to give their kids the best of everything – even if it means sacrifices for themselves.
In fact, new research shows nearly half of parents (46%) say they’ll prioritise their children’s Christmas experience over every other area of household spending this year. And the study by thinkmoney found almost a third (29%) of parents say they’ll socialise less to cover the cost, while 27% will forgo their own treats and 22% will sacrifice trips or weekends away.