Emily Cristoforis is head of strategy at Sister Mary, a Brooklyn-based design studio building brands that inspire devotion. For 15 years, she has honed her craft for strategic brand creation, leveraging global insight, innovation, and hands-on creative collaboration to build identities that resonate emotionally and deliver real commercial impact.
Outside of work, Emily flexes her creative muscles through craft, with textile art, drawing and screen printing. As part of our 5 Questions series, I caught up with her to discuss the value of storytelling, creativity as art, not science, and the danger of being blinkered by aesthetics.
