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Fortune
Fortune
Technology
Claire Zillman

What Mark Zuckerberg’s AI sidekick could teach CEOs about leading by example

(Credit: David Paul Morris/Bloomberg via Getty Images)

Mark Zuckerberg is nothing if not a true believer. Again and again, the Meta CEO and Facebook founder has thrown himself headfirst into his company’s top initiatives. A few years ago, he made himself the face of the company’s since-sidelined metaverse push, and remained steadfast even as the internet mocked how his virtual reality avatar fenced, hydrofoiled, and, at times, looked awkwardly flat. He even ran internal and media meetings inside Meta’s own VR offices, which he argued was a better way to connect than regular video conference calls. He also regularly wears Meta’s bulky AI smart glasses in public, aesthetics be damned. 

The chief executive is now walking the walk on another Meta imperative: AI adoption. According to the Wall Street Journal, Zuckerberg is building an AI agent to help him as CEO. Details are scarce on the still-in-development tool, but the WSJ reports that it’s getting Zuckerberg information faster, expediting processes that normally require him to query multiple people. Meta did not immediately return a request for comment on the tool. 

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