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The Conversation
The Conversation
Natalina Zlatevska, Professor of Marketing, University of Technology Sydney

What makes people more likely to give to charity after a disaster: new research

The scope and breadth of natural disasters facing Australia right now can feel overwhelming.

Victoria, still reeling from disastrous, widespread bushfires, faced a new threat last week as a “historic deluge” caused flash flooding in several coastal towns. Queenslanders, meanwhile, have been grappling with flooding from ex-Cyclone Koji.

Disasters like these don’t just only destroy homes and lives, they also leave lasting scars on individuals, communities, and the environment. Though local support efforts are vital, they aren’t always enough, and further help becomes essential.

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