Mikel Arteta hopes Lionel Messi’s new ad campaign that named teenage prodigy Max Dowman among 10 players tipped to write soccer’s next chapter is accurate in its prediction.
Now that Messi is winding down his career—the first step of which was his recent farewell to the Argentina national team—attention is turning to the burgeoning superstars who could attempt to fill his shoes in the relatively near future.