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ABC News
ABC News
Business
Casey Briggs and Oliver Gordon for Insiders

What Labor and Liberal Facebook ad spend tells us about where the election campaign is heading

Both parties are spending more on (mostly negative) Facebook advertising. (ABC News)

We're rounding the final bend, but the election campaign marathon is now becoming a sprint to the finish, with political parties of all stripes upping their campaign pace and ad spend.

Analysis of social media spending data and the movements of major party leaders suggests neither party vying for government wants to leave anything on the table in their bid to form government in less than a week.

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