It was a signing met with much fanfare.
On the bright billboards of New York's Times Square the arrival of James Rodriguez was heralded, while in his home country of Colombia the iconic Colpatria Tower turned blue and was adorned with the number 19. In Liverpool, his arrival was marked on the Albert Dock.
The marketing figures were off the scale for Everton, their capture of a player who had established himself among the world's elite captured the imagination of fans at home and abroad, the Toffees claiming that over 400 million people were reached with the news within 48 hours of it breaking.
