More than 50% of the physical toys that Hasbro produces are made in China. That has put the G.I. Joe and My Little Pony manufacturer squarely in the crosshairs of President Donald Trump’s turbulent trade war between the world’s two largest economies.
“In February, and then again in April, and then again, every tweet after that, it has had a material impact on how we think about that $2 billion business,” said Gina Goetter, Hasbro’s chief financial officer and chief operating officer, during a Fortune COO Summit event hosted by Boston Consulting Group.
