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Fortune
Fortune
John Kell

What it really takes to be a great place to work

(Credit: Getty Images)

Last year, socialite and reality TV star Paris Hilton strutted into a Conrad Hotels and Resorts room and shared the following travel tip: “Book confirmed connecting rooms for an extra-large closet. Or, you know, for your family.” She held a fluffy white dog while a flurry of hotel staff filed into the room with her pink and tan luggage. 

The advertisement, which attracted over 10 million views on YouTube, was part of a campaign to promote the hotel chain founded by Paris’s great-grandfather, Conrad Hilton.

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