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Woman & Home
Woman & Home
Lifestyle
Ayesha Muttucumaru

What is tubing mascara? 5 need-to-knows about these melt-proof, smudge-resistant formulas

Mira Parmar
Makeup artist Mira Parmar pictured beside an image of two gold mascara tubes on a yellow backdrop with a banner reading expert insights from.

Tubing mascara is on the rise, with online searches for these formulas jumping by 176% over the past year, according to Fresha data - but do you know what tubing mascara is, and why it's suddenly everywhere?

Tubing mascara is a rising star of the makeup scene and deservedly so. Designed to be completely smudge-resistant, tubing formulas form little polymer tubes around lashes that stay put all day, so they are some of the best mascaras for anyone who doesn't want to worry about transfer or flaking.

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