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Evening Standard
Evening Standard
World
William Mata

What is TikTok trend rejection therapy and does it work? Jason Comely technique pays off

It goes against common logic, but thousands of people have found that being told "no" a lot has offered a real confidence boost. 

Rejection therapy is not a new idea but was popularised through the videos of Jia Jiang, whose TedTalk video on the concept has been seen more than 10 million times. 

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