The Purple NewDay mattress is the brand’s most affordable option, complete with the famous GelFlex polymer grid layer. Purple’s entry-level prices still fall within the premium bracket though so, as with many of our best mattress choices, you’ll want to pick your time to buy carefully.
We’re big fans of Purple's GelFlex grid, which does a great job of keeping sleepers comfortable, as well as assisting with temperature regulation and motion isolation. The Purple NewDay’s big brother, the Purple Plus is also one of our picks in our best mattresses for back pain round-up, and we think the grid does an excellent job of soothing joint pain.
