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The Conversation
The Conversation
Science
Adrian Ma, Assistant Professor, Journalism, Toronto Metropolitan University

What is the metaverse, and what can we do there?

What will it take for the metaverse to live up to its potential? (Shutterstock)

You’ve likely heard recently how the metaverse will usher in a new era of digital connectivity, virtual reality (VR) experiences and e-commerce. Tech companies are betting big on it: Microsoft’s massive US$68.7 billion acquisition of game developing giant Activision Blizzard reflected the company’s desire to bolster its position in the interactive entertainment space.

Prior to this, Facebook’s parent company rebranded itself as Meta — a key pillar of founder Mark Zuckerberg’s grand ambitions to reimagine the social media platform as “a metaverse company, building the future of social connection.”

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