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The Guardian - UK
The Guardian - UK
Lifestyle
Alan Connor

What is the best way to write a crossword clue describing Elon Musk?

A civet, for those who prefer a different kind of musk.
A civet, for those who prefer a different kind of musk. Photograph: John Footy/EPA

Pity the constructor of American crosswords. A name appears in the news and it is made of four especially useful letters. It appears more and more throughout the 2010s and previously you would have clued it by making reference to a not especially well known university in North Carolina.

But after a few good years, and assuming you want your puzzle to offer a refuge from the miseries in the rest of the paper, ELON becomes the last thing your solvers want to think about with their coffee. The ENEMA of the 2020s.

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