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Evening Standard

World

Maryam Kara

What is the 75 Hard Challenge going viral, and what are the rules?

Andy Frisella Stephen Gallagher

The 75 Hard Challenge is described on its creator’s website as “the only programme that can permanently change your life”.

Originally devised by Andy Frisella in 2019, the challenge has since garnered more than two billion views and has been completed by over a million people, according to Frisella.

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