While Apple TV first showed that the iPhone 17 Pro and iPhone 17 Pro Max could handle the demands of a live professional sports broadcast during Friday Night Baseball, the company has since expanded their role into Major League Soccer, using the smartphones to capture angles traditional broadcast cameras simply can't.
Nearly a year after Apple first put iPhone 17 Pro Max units into a live sports broadcast workflow, the cameras are back for 2026 MLS All-Star Week in Charlotte, North Carolina. During the July 28 Skills Challenge and the July 29 MLS All-Star Game, iPhone 17 Pro Max can be mounted behind goals, attached to Magic Arms — articulated mounts commonly used in film and broadcast production — and carried on Ronin gimbals by roaming camera operators. If a penalty kick happens, one could even end up just feet behind the player taking the shot, delivering an even more immersive perspective.
