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Evening Standard
Evening Standard
Lifestyle
Andrew Williams

What is Sweet Baby Inc? Elon Musk says video games are 'woke' as debate intensifies

Despite its obscure sounding name, Sweet Baby Inc. is a consultancy company that works with video game developers on the story, script and characters of their titles. It was formed by a couple of former Ubisoft employees, Kim Belair and David Bédard. 

Games worked on by the company include Alan Wake II, Assassin’s Creed: Valhalla and Sable, an impressive roster for a small consultancy.

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